100 different sites without 100-thread sprawl
Run 100 sites the way you would run 10: one brief, one board, unique articles everywhere, and a verified result for every single article.
Centralize the facts, not the expression
Company identity, timing, audience, claims, and exclusions live in one versioned brief. Writers pull from it and push into their own angles. Nobody re-asks the same kickoff questions, and nobody pastes a master paragraph across 100 sites.
Give every article its own line on the board
Each article carries one angle, one site, and one live status. If a site falls through, the swap gets logged on that same line. The headline number stays honest because every unit under it is visible, named, and checkable.
Manage the exception queue in daylight
A 100-site launch will throw exceptions: holds, rejected drafts, sites that fall through, pages that fail a check. Surface them the day they happen. Fix, replace, or rescope while the campaign is moving, so your final report lands with zero surprises.
One launch brief. Different stories everywhere. Every delivery tracked.
Start your 25-site pilot