GO Ventures on LinkedIn: Sequoia's Jess Lee explains how early-stage startups can identify… (2024)

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You may think you have product-market-fit but...Many startups claim to have found their niche with their product and customers and are ready to scaleHowever some primary characteristics of PMF are 🌭 High customer retention and product usage📈 A rapidly increasing sales trajectory📣 Customers vocally supporting your product online (because they love it), leading to even more salesJess Lee from Sequoia Capital suggests the following framework:⭐ Place your startup into one of these archetypes to understand the growth expectations of each category:🔥 “Hair on Fire”roughly means that your startup addresses an urgent problem. A security startup, for example, might fit here, especially if it can win initial business on the back of parachuting in to fix a breach or other problem already in progress. Or, think of the wave of companies that offered services to businesses and users when they were suddenly sheltering in place and working from home during the peak of COVID-19.👷♀️ “Hard Fact”translates as a startup that solves an existing problem better than what’s already out there. Square, which emerged as a new point of sale product in a seemingly old and saturated market, is a good example of this.🤖 “Future Vision”relates to deep tech, moonshots and products out of left field. These would include quantum startups, but also those building flying cars or even autonomous vehicles that would ply our roads (or any of the tech that will be needed to make such vehicles).Each of these archetypes will have its own customer mindset, competitive market status, opportunity/general product goals, challenges, examples of those who got it right and those that did not and so on. Sequoia is confident enough of the structure that it uses the framework in itsArc programto help early-stage founders focus on how they are building. It also helps the firm evaluate potential startup investments. Beyond that, and just as importantly, founders can lean on an archetype to better anticipate and articulate the challenges and opportunities in their space. That can be helpful for decision-making internally, of course, as well as for fundraising or pitching partnerships or customers.Thanks to TechCrunch for the inspo#GOVentures #PMF #startups #investment #vc #venturecapital #growth #sequoiahttps://lnkd.in/d8At2B-R

Sequoia's Jess Lee explains how early-stage startups can identify product-market fit | TechCrunch https://techcrunch.com

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